Tumaini Fundraising Campaign Drive
A Community Sensitization programme
About The Campaign Drive
Tumaini has over the years collaborated with the local and wider community to conduct street youth outreach and engagement and provide them with a stable home environment for rehabilitation, health promotion, education, and a platform for positive social and economic interaction with the community.
This campaign is therefore aimed at building networks that will participate in mobilizing resources (Material, Monetary and Man) for the expansion and future sustenance of the center. Tumaini looks forward to enrolling more street youth (both boys and girls) in to this transformational and rehabilitative innovative program. To archive this there is need to expand our facilities.
As part of the campaign we will host annual community engagement event to showcase our program model. The forum will be an incentive for local businesses to participate in the campaign, as it will provide them with an opportunity to reach their direct market and provide opportunities both for advertising and public relations as a demonstration of their corporate social responsibility.
To execute our campaign idea, we reach out to three groups: the Broader Eldoret Community from whom we aim to fundraise; the community we want to sensitize on the plight of street youth; and strategic community partners with whom we aim to establish lasting relationships for vocational training and career development.
We employ numerous tactics to achieve a successful campaign that includes extensive promotion through media advertisements in local radio stations, door-to-door visits to local businesses, universities, local government and non-governmental organizations, handing out fliers to individual community members, having large banners in high volume sections in Eldoret town and an aggressive social media campaign. We also use this promotion to advertise our ‘Paybill’ account number – 891300 and account name jengavijana, a mobile phone platform familiar to all Kenyans that facilitates financial donation contributions conveniently from one’s mobile phone to our program.
Kindly support us by donating, volunteering or participating in our community events.